HIHO's True ColorsJanuary 09, 2012
Here’s a peek at a color chart we are working on for our men’s linen shirts. Color plays an important part in the HIHO line. We spend hours selecting colors and testing variations trying to get them exactly right before assigning them to the various clothes in the line.
We send color swatches to our suppliers and they return us “lab dips” for us to approve. These approved colors are included in orders we send to our factories. Naturally, we focus on colors that surround us in the Caribbean.
We are inspired by the turquoise and green of the sea, the golden sand beaches, riotous flower colors and, of course, the stunning palate available at every sunset. Once we get the colors right we then agonize over a name: Is it coral rose or dark peach; dark blue or deep sea; and so forth.