What's in a name?June 24, 2013
HIHO is an acronym for Hook-In-Hold-On, which was the original name for the well-known windsurfingrace that took place in the Virgin Islands from 1979 to 1986. When we took over the event the name was shortened to HIHO. The clothing brand that was to later emerge was also dubbed HIHO. Toiling under this storied past we favor naming our clothes after friends along with islands we know and places we surf & sail. Our line is peppered with the Tobago surfshort, Barbara Beach coverup, CGB, Kate short, Cooten Bay Cardigan and the St Barth dress… Inspiration comes in many ways, shapes and reasons. For us, getting a name right is as important as picking the right colors and finding the perfect material. It’s easy naming a dress after St Barth or shorts after our friend Kate. The mayreau scarf is named after the most delightful island in The Grenadines. Fran, who has designed much of the line, has had a bag and a dress named after her. Next year’s favorite sweater- the Cooten Bay Cardigan- has been given the name of a North shore break that serves up a bombing left wave!