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Girls Just Wanna Have Fun

The Painkiller Cup, our annual stand-up paddle event, features a unique format.  Each 3-person team must include at least one female paddler.  This year we had several teams with two or more women, with a team from Virginia who called themselves “We’re Having the Most Fun” comprising all women.  They nabbed 5th place overall and collected a $250 share of the $5,000 purse.  The attached photo says it all- they scooped their prize money and went right to the bar.

The annual Painkiller Cup features a 14-mile 3-person team race from Trellis Bay at the top of Tortola to White Bay, Jost Van Dyke.  The course runs the length of Tortola’s North Shore, then across to Sandy Cay and down the South side of Jost Van Dyke.  Really, you could not pick a more beautiful race course.

The best part of the Painkiller Cup is the finish party at Hendo’s Hideaway.  White Bay is a gorgeous beach and Hendo’s is a super-cool beach bar serving great food with plenty of shade so you can relax and enjoy great rum drinks.

Shop our limited edition Painkiller Cup Jersey's and Suntek Shirts online here!

 

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand. Shop here

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Cane Garden Bay Beach - Block Print

At HIHO our zest for graphics is some manifestation of the block printing, drawing & painting courses we endured as kids. Our grandfather was an accomplished painter, sculpture and restorer and mother HIHO put us through the art class drills.  

 

The block print pictured above is of a beach house that sat abandoned beneath the coconut trees at our favourite end of the Cane Garden Bay beach on Tortola. As a boy, Cane Garden Bay was, simply, exquisite. An evenly curving mile of sparkling sand rimmed with tall coconut trees lapped by the clear Caribbean Sea. Without fail we spent every Sunday there.  Our parents would mix cocktails with their friends while we played paddle tennis, built sandcastles and climbed coconut trees. We also cooked burgers on the grill and had a pot of baked beans which our mother would season with onions and molasses. Sadly, this end of Cane Garden Bay is now home to several bars and two hotels. While we still head down there for rum drinks or to go paddling, its a changed beach, still beautiful but sometimes crowded.

 

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand. Shop here

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Christmas Shopping Ideas!

Time to finish your Christmas shopping! 

Suggestions for Him: 

SPF Suntek Shirts: Hit the beach in our quick drying Suntek  shirts which come with built in SPF 50 protection. Shop online here

Suggestions for Her: Our sweaters come in fun colors and cozy. We have both lightweight and heavier sweater options. True to size. Shop online!

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Caribbean Surf Season

Winter in the Caribbean means it’s surf season, and surfing is one of our favorite sports.  The British Virgin Islands (our home) is blessed with great waves, with Tortola featuring several standout surf spots.  The surf is up in the BVI (Tortola in particular) any time between November and March. 

The most reliable and friendly location is Josiah’s Bay on Tortola’s North Shore where you can rent boards and grab a lesson from Steve at Surf School BVI.  We love surfing because it’s such an easy-going sport.  You hang out with friends sharing waves and having a good time.  Of all sports, surfing has to rank as one of the coolest- mother nature serves up a slice of energy in the form of a wave and you paddle into it and ride it.  That’s pretty amazing!  Here’s a cool photo of Victoria Magnaldi hanging five and making it look easy in our women’s L/S Suntek tee. Shop our women's Suntek Collection here online!

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand.

 

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Here’s How You Can Travel Back to the British Virgin Islands After the Hurricanes

The dreamy archipelago beloved by sailors of every stripe summons its trademark brand of optimism, welcome, and Painkillers.

By TRACEY MINKIN

There are two ways to understand the impact of Hurricane Irma on the British Virgin Islands. One is analytical: The category 5 storm was so violent it triggered seismometers calibrated for earthquakes.

The other is this: "It was like there were demons out in that storm," says Clayvorne Pope while manning the desk at Dive BVI on Scrub Island. She stills her otherwise beaming countenance as she recalls the terror. "If that hurricane had stayed a half hour more, we would not be here," she says. "And it felt like a nightmare afterward, for eight weeks straight."

Read the full article here.

 

HIHO International
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Must Have's For Fall

Counting Down the Top HIHO Picks for Fall:

Dip Dye Denim Dress: This is an update on our popular Bananakeet Dress. Featuring a slightly longer length. Roll up your sleeves and visit a pumpkin patch or get out to the beach one last time for the season! Shop online here

The Holden Cotton Terry Pullover will be your new favorite sweatshirt. The Tradewinds Multi Stripes are perfectly nautical and preppy for your Endless Summer wardrobe! This pullover is super soft and great for the beach, farm or mountains! Shop online here.

The Cape Shirtdress is make of 100% cotton french terry. A new addition to our Endless Summer Collection for 2018. Get cozy by a bonfire or a day at the beach! Shop online

The Zip Front Hoody is made of 100% cotton french terry. Goes with jeans or leggings. The most perfect kangaroo pockets for your phone and to keep you hands warm! Shop here

And we can't forget about the guys! Our Island Check Shirt comes in 3 different color choices to take your into Fall. Shop these shirts online!

 

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand.

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Baratta Wave Print

We had a conversation with our Wave Print Designer, Anthony Baratta. His beautiful print comes in 4 different dress styles, read all about his inspirations and love for HIHO:

What was your design inspiration for the Baratta Wave Print? The pattern was inspired by a Classical Greek motif called Running Dog. I was drawn to the way that the pattern resembles waves.

What can you share about the color? It’s always a favorite. Blue is a huge part of my designs and everyone looks good in it.

Have you done other fashion collaborations before? Is there anything you can share about this experience with HIHO? We’ve currently collaborating with Max Mara in Italy for a collection that that will be in the stores in next spring. It’s been a fun and fantastic experience working with HIHO! We look forward to seeing more pattern on HIHO clothes.

What do you love about HIHO as a brand? I love HIHO. It’s colorful, smart, and stylish and reminds me of fantastic trips to the Caribbean.

What are your favorite beach locations? My favorite beaches are Fowler Beach in Southampton, NY, Saline Beach in St. Barth’s, and La Fontelina Beach in Capri.

Tell us more about your interior designs! Currently, I’m working on a wide variety of exciting projects in New York, Los Angeles, and Colorado. I’m also designing a new product line for Colonial Williamsburg and redesigning the Governor’s Mansion in my home town of New Jersey

More About Anthony Baratta, the king of East-Coast chic, is one of the most celebrated and respected interior designers of the day with a global following of loyal fans. He is known for his bold use of color and scale that honors tradition while defying predictability. His design work has graced over 50 magazine covers worldwide and he has received consistent coverage in respected shelter and media brand such as Architectural Digest, World of Interiors, Traditional Home, House Beautiful, Cottages and Gardens, Veranda, Coastal Living and World of Interiors. His own homes have appeared in the New York Times Magazine on three separate occasions. Visit his website here.

Pictured from left: 3/4 Sleeve Dress, Saba Tank Dress, Tee Shirt Dress, Sandy Cay Dress Shop Online Here!

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand.

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Hook-In-Hold-On: The Origins of our Brand

Conceived in a beach bar in St Thomas the Hook-In-Hold-Race first took place in 1979.  A group of windsurfing friends thought it would be fun to sail up from St. Thomas to the British Virgin Islands.  They wore backpacks with a sleeping bag and some food.  The format was an instant hit and in a couple years Johnnie Walker Scotch Whiskey stepped in and the event mushroomed! In the 1980’s the Johnnie Walker Hook-In-Hold-On was the biggest event in the new cool sport of windsurfing. It was unique as an island-to-island race where the participants would sleep aboard a yacht which followed the fleet.  All meals were provided, and there was plenty of Johnnie Walker scotch whiskey to drink. A Tortola windsurfer and our very own, Andy Morrell, raced in the event a few times, and copped a first place overall in the 1986 edition.
Johnnie Walker withdrew from the event and it lay dormant for a few years, Following a stint on the windsurfing pro-tour Andy returned as the organiser.  Not much changed, except the name was shortened to HIHO, the acronym of the former Hook-In-Hold-On. Competitors lived aboard a fleet of yachts once again, there were daily windsurfing races between the islands and great nightly parties! The event boasted a cool HIHO Sun graphic T-shirt, which was sold year round in a couple stores in Tortola. Windsurfing manufacture Neil Pryde was an early supporter of the event. The company loved the fun format and that it drew international participation. Bacardi Rum took on title sponsorship in 1995 and while the racing remained serious, the parties became legendary. Bacardi brought great media coverage to the event, including television.
Alongside the burgeoning race, the cool graphic T-shirt was taking on life of its own (see above from 1993). Soon rash guards and beach bags were on offer, then surf shorts and eventually a capsule collection including women’s wear.  It was the beginning of the HIHO clothing collection and slowly, as the race grew, and the rum sponsorship was ceded to Highland Spring water, the HIHO brand evolved. The owners opened a HIHO store in Tortola and by 2005 were introducing the line to stores in the USA.
Our Suntek Shirts are some of the best around with SPF 50 Protection and cool designs for the beach or boating. You will fall in love with our women's dresses including our best selling 100% Linen Rachel Dress! Shop online, at one of our many retail partners or at our very own shop in Osterville, MA! 
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Visit HIHO in Osterville!

Hope to see you in our US Flag Ship store soon!

We partnered with Sea Bags and Lemon & Line plus added Osterville branded Corkcicle and some additional curated brands. 

Our flagship store is located on Main Street in Osterville and features our full Spring, Summer and Endless Summer collection. Be sure to check out our SPF 50 Suntek items and T-shirts with original Osterville graphics.  

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand. Shop Online

HIHO International
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Newport Insider Guide:

(pictured above, Relaxed Crew Sweater & Long Sleeve HIHO Anchor Suntek)

Our recent visit to Newport for the Volvo Ocean Race reminded us how much we love this great sailing town! Here are our favorite locations around town: 

See: The Cliff Walk is probably the most popular tourist attraction in Newport. The walk takes you along the cliffs on a pathway behind all of the mega mansions that were “summer cottages” for 19th century multimillionaires. The walk itself is not difficult, and there are exits along the way if you decide to end early. You can tour inside the mansions as well – there is a multi-tour pack to maximize the experience. The views are simply breathtaking!

Do: Get out on the water with On Watch Sailing aboard the Lyra with Captain Green. On Watch Sailing offers a number of different tour options during the day or sunset sails. Have drinks at the Castle Hill Inn. This is an amazing place to watch the sunset and the sailboats go by. They have great cocktails and apps to get your evening started. 

Eat: The Clarke Cooke House is a must. It’s located right in the heart of town on Bannisters Wharf. The food is delicious featuring plenty of fresh seafood. Choose from several seating areas and 4-bar areas, plus the downstairs Boom Boom Room where you can boogie away after your meal. The building itself dates back to the 18th century and the interior is adorned with all kind of racing & yachting memorabilia.  

Breakfast: Belle’s Cafe at the Newport Shipyard serves the best breakfast in town.  As a bonus you can check out some gorgeous yachts on the docks and out on the water.

Sunset: Grab drinks at Gurney's Resort on Goat Island and watch the sun set over the Newport bridge.  Gurney’s offers great outdoor seating and an enviable cocktail bar.  Cosy up next to a fire pit on a cold evening.

Shop: Island Outfitters on Thames Street is one of the largest apparel stores in town and features a great selection of HIHO. Gingy’s on Bellevue Avenue is a smart dress shop, and they also sell items from the HIHO line.

Stay: There are numerous historic bed and breakfasts, inns and hotels in Newport. Some of the top rated include Hotel Viking which has historic charm with modern amenities. The Chanler is a luxury property situated on the Newport Cliffs, at the beginning of the Cliff Walk and within walking distance of the beach, as well as downtown Newport. The perfect location to watch the boats go by is the newest addition, Gurney’s on Goat Island, surrounded by Narragansett Bay. 

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand.

Shop HIHO online!

 

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Design, With a Twist!

Josie Dress in With a Twist

We are pleased to introduce you to the designer, Andrea Moran, who is the creative mind behind two of our newest prints! The Lemon & Lime “With a Twist” print in our Spring Line and the “Coral Fishy” print which is in our upcoming Summer Line. 

We had to a chance to chat with Andrea about her designs for HIHO:

What was your design inspiration? Warm air, sandy feet and a feeling of relaxation

What can you share about the colors or color palate? With a Twist was inspired by the colors in a crisp summer cocktail.  The Coral Fishy print colorway was inspired by the blues of the ocean and a touch of whimsy with the red fish - a nod to life by the water, and the perfect pattern for a subtle Memorial Day or July 4th cheer.  I have a summer cottage at the beach and I just love anything coastal.  I have been collecting sea glass from our beach for the last three years, and I am also inspired by those colors, especially when I find a blue or teal!

Is there anything else that you can share about your designs and the new prints? LOVED working with the HIHO team; they have a great sense of how a print would play as a pattern on an actual fabric. 

Are you working on any future prints - can we get a sneak peek?  I haven't started any new prints for HIHO, but I would love to.  In the meantime, I have been painting pineapples for a friend with a house in the Bahamas...would be a lovely print for HIHO!  I am also working on a MASSIVE wall sized canvas for a photography studio. 

    

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand.

Shop our With a Twist items online!

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Island Guide: Anegada

Island Guide: Anegada

Anegada differs from the rest of the Virgin Islands in many ways.  It's topography is defined by it's limestone geography and it's surrounded by one of the largest contiguous reefs in the World.  Spared by the wrath of last year's hurricane's, Anegada is having it's day in the sun.  Here's an insider guide to the island:
How to get there:  There are two ferries from Tortola - Anegada Express that runs daily from Trellis Bay. And a ferry that runs Mon/Wed/Fri from Road Town.  Both are $35 one way, and $50 round trip.  Or fly with VI Airlink flies but it usually requires a booking of 3 people or more  and it's $99 return.  Or charter a plane for $500.
 
Tour the island:  you can cruise around on scooters, but the roads are not great.  We recommend Kelly's Land and Sea Tours.  Call Kelly on 284 544-9661. He'll show you the island and the waters around it from a local point of view. Great Trip Adviser reviews!
 
Famous for Flamingos:  Anegada has a large pink flamingo pollution that survived the recent storms.  You can observe them in the large salt ponds and sometimes in the sea at the East end of the island.  Did you know that Flamingo's get their color from the tiny shimp they eat?  
 
Watersports:  Fishing, kite surfing and SUPing are all great on Anegada.  Experts ride the big waves on the West end of the island when the surf is up!  Check out the Tommy Gaunt kite surf school at the Anegada Beach Club.  
 
Sunset drinks & dinner:  Watch the sun sink below the horizon at Cow Wreck Beach Bar on the very West end of the island and you'll feel like you are at the end of the Earth.  Anegada is famous for lobster and nobody does it better then the team at the Anegada Reef Hotel.  Owner and chef Lawrence Wheatley serves a great nightly bar-b-q, and offers comfortable rooms too.
Where to stay:  Anegada Beach Club is a barefoot water sports orientated eco resort that blends into the Anegada landscape along the softest most beautiful stretch of beach in the BVI. The resort comprises of 9 luxury tents, 16 main hotel rooms, restaurant and dipping pool, beach bar, and kite surfing/water sports facility.  Rates start at $225 for a hotel room but splurge on a 1-bedroom beach tent for $340.  BVI hotel tax and 10% service charge are not included in these rates.

About HIHO:

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand.

Take a look at our exclusive Anegade Suntek Shirts with SPF 50 protection to take with you on your next visit to the islands!

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