Available Now!
PAINKILLER CUP 2026
It's that time of year again, and this year's Painkiller Cup merchandise is our best yet. We've expanded the lineup with fresh styles and new colorways that capture the spirit of this cult-favorite graphic. Every piece is designed to be worn, loved, and lived in, long after January 17th.
Get yours before they're gone!
Frances Dress - Clear Sky
$19400
Sapphire Dress - White
$16900
Twig Shirt - Peacock Check
$13900
Brittany - Ultramarine
$11900
Terry Shorts - Cayman
$10400
Terry Resort Pant - Cayman
$13900
Terry Capri Pant - White
$19800
Elevated Resortwear for Coastal Dreaming
Discover HIHO, your passport to ultimate island cool. Our distinctive collections are crafted from quality materials and timeless styles that embody the vibrant life of the British Virgin Islands. Take HIHO along on your next sun-soaked adventure in our signature UPF50 Sun Shirts, natural linen, and breezy dresses!
Men's Linen
Update Your Style with our Men's Linen Collection.
Women's Dresses
Discover breeezy dresses for summer and island holidays.
