Available Now!
PAINKILLER CUP 2026
It's that time of year again, and this year's Painkiller Cup merchandise is our best yet. We've expanded the lineup with fresh styles and new colorways that capture the spirit of this cult-favorite graphic. Every piece is designed to be worn, loved, and lived in, long after January 17th.
Get yours before they're gone!
Twig Shirt - Basil Connect
$13900
Twig Shirt - Basil
$13900
Shade Shirt - Basil Paisley
$13900
Ginger Short - Basil
$7900
Maxi Shirtdress - Basil
$18900
Christine Maxi Dress
$000
Elevated Resortwear for Coastal Dreaming
Discover HIHO, your passport to ultimate island cool. Our distinctive collections are crafted from quality materials and timeless styles that embody the vibrant life of the British Virgin Islands. Take HIHO along on your next sun-soaked adventure in our signature UPF50 Sun Shirts, natural linen, and breezy dresses!
Men's Linen
Update Your Style with our Men's Linen Collection.
Women's Dresses
Discover breeezy dresses for summer and island holidays.
