Available Now!
PAINKILLER CUP 2026
It's that time of year again, and this year's Painkiller Cup merchandise is our best yet. We've expanded the lineup with fresh styles and new colorways that capture the spirit of this cult-favorite graphic. Every piece is designed to be worn, loved, and lived in, long after January 17th.
Get yours before they're gone!
Maxi Shirtdress - Basil
$18900
Frances Dress - Misty Blue
$19400
Christine Maxi Dress
$000
Brenda Dress - Basil Paisley
$14900
Rachel Dress - Basil Connect
$16900
Rachel Dress - Basil
$16900
Maho Tunic - Misty Blue
$17900
Sophia Dress - Basil Paisley
$16900
Elevated Resortwear for Coastal Dreaming
Discover HIHO, your passport to ultimate island cool. Our distinctive collections are crafted from quality materials and timeless styles that embody the vibrant life of the British Virgin Islands. Take HIHO along on your next sun-soaked adventure in our signature UPF50 Sun Shirts, natural linen, and breezy dresses!
Men's Linen
Update Your Style with our Men's Linen Collection.
Women's Dresses
Discover breeezy dresses for summer and island holidays.
