Women's New Arrivals

Discover the latest additions to maintain your effortless style. HIHO's new arrivals bring fresh looks made for seaside escapes.

Each piece is thoughtfully crafted to blend elegance with comfort. Find bestselling UPF50 sun shirts and cover-ups, breezy linen and cotton dresses, luxe Pima cotton terry, and cozy sweaters. All versatile staples that will carry you through every occasion. Easy to wear, easy to love, and built to last, this is the wardrobe that plays as hard as you do.