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About HIHO

Inspired by life in the Caribbean HIHO makes casual & comfortable clothing including linen shirts and sweaters, beach dresses, shorts, pants and soft cotton tees.

The HIHO story is a Caribbean love affair. We moved to the British Virgin Islands in 1969 when my brother and I were little boys. We grew up on Tortola, playing barefoot in the hills with our friends, hanging out in mango trees and sailing in the Sir Francis Drake Channel. We spent every Sunday on Cane Garden Bay which I honestly believed was the most beautiful beach in the World. As teens we sailed Sunfish, learned to surf & traveled to other islands to race yachts. Windsurfing became a passion and in 1986 I won the famous Johnnie Walker Hook-In-Hold-On race. 

We still enjoy life in the islands, but now it’s with the pleasure of our families. My wife Fran and I have two boys who join me surfing, windsurfing & sailing, and in our favorite new sport stand-up paddling. In 1992 I took over the Hook-In-Hold-On event, shortened the name to HIHO, and ran it for 20-years.

Our HIHO clothing is based on the tropical lifestyle we love so much, and is influenced by our pristine environment and island life. Our clothing is soft, designed to be functional, colorful and comfortable in a chic island way. The casual, cool and elegant designs and our original prints are the hallmark of the HIHO brand.