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Growing Nicely

 

Growth and expansion are the dream of any small company, and no more so than ours at HIHO.  While our genesis is in Tortola, we aspire to see our brand for sale in the Palm Beaches and the Hamptons, and in many places in between.  To that end we hit shows on a regular basis where, in the confines of a 10' x 10' booth space, we show off our clothes and spread Caribbean love.  Truth be told, we love selling and enjoy trade shows.  They are a lot of work, but very rewarding.  It's wonderful when owners or buyers fall in love with HIHO.  

You can learn a lot from the market and we always return to Tortola armed with more good ideas for our next line and motivated to work hard and design more.  It's the dead of Winter but we'll be at MODA in New York City starting February 24th for three days.  It's our second trip to New York in the last two months.  Trading our balmy Caribbean weather for the ice and bluster of the North East Winter, we proudly show our Summer line, and spread a little more Caribbean life and sparkle.

 

HIHO International
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Product Review

The guys over at Gorp.com recently did a product review of our long sleeve Suntek shirt.  And we're happy to report, they love it as much as we do.

 

Not surprisingly, HIHO Suntek is a staple in my own wardrobe.  Whether I'm going SUPing with my two boys or out on the boat with friends, the long sleeve Suntek holds up in the hot Caribbean sun (and sea for that matter.)  Within minutes of getting out of the water, it's cool and dry.  I just wore a short sleeve version when I participated in the Malibu SUP Cup here on Tortola in the British Virgin Islands.


The guys at Gorp.com really liked the "Keep Calm and Paddle On" design, but we also offer it with our logo and cool faded map of the islands on the front, as well as one with our signature compass graphic.  

And for the surfer girls, Suntek comes in the "Hidden Surfer" design in white and a dark sunset color, like this:


If you haven't tried HIHO Suntek yet, see what you're missing.  We sell them in both men's and women's sizes and they retail between $40 - $44, depending on the sleeve length. 

So, thanks Gorp.com!  You guys are the experts and we're glad to have your stamp of approval!

Cheers!


HIHO International
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Lunch on Necker, anyone?

Necker Island is the exclusive private island belonging to billionaire and BVI resident, Sir Richard Branson.  I'm excited to announce that the 74-acre paradise is also a stop on the Highland Spring HIHO race this year.  


Each day of the race, windsurfers and stand-up paddle boarders race from island to island.  We stop for a catered lunch on some of the world's most amazing beaches.  And on Monday, July 2, competitors will finish the race on the white sand beaches of Necker.

After completing the challenging race from Eustacia Sound, racers can relax in the crisp teal waters of the Caribbean Sea or float in the massive pool belonging to Branson himself. 


Necker Island has long been one of our favorite islands in the British Virgin Islands, actually in the entire Caribbean.  We were lucky enough to have a photo shoot there a few years back...



Maybe we'll take some items from HIHO's Resort 2013 line with us to Necker in July and snap a few shots.  You could always come with us!  If you're looking for some adventure this summer, the Highland Spring HIHO is for you...  Learn more at www.go-hiho.com/hshiho

Cheers,


HIHO International
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UPDATE: Soggy Dollar Bar Dash for Cash

We've finalized the course for the Soggy Dollar Bar Dash for Cash SUP Relay Race.  Paddler's will race from Tortola's Trellis Bay to the Soggy Dollar Bar on Jost van Dyke.  Hard to believe it is now just a little more than two months away.  

Have you gotten your team together? Each team must be comprised of three members, and one of those members must be female.  We're keeping things interesting!

We think the stand-up paddlers are going to find it both fun and challenging. Take a look:

Start: Dash for Cash
At the Eastern point of Trellis Bay, the first paddler from each team starts in the shallow waters at the top of the bay.  The support boats hover offshore ready to pace the racers as they head downwind through the Caminoe channel towards Guana Island.  Strong winds will push the paddlers.  The current may be flooding in which case it’ll add an extra couple knots of speed.  If the current is moving upwind then expect big rollers in the middle of the channel.  Estimated start time is 9:00am on Friday, July 6.

1st Changeover: Guana Island Cut
Teams must make their first changeover by the narrow cut separating Tortola and Guana Island.  The sea conditions flatten out and racers can choose to stay inshore out of the wind and in almost mirror flat sea conditions.  Support boats will be in the area to assist paddlers as they enter and exit the race.

Course Conditions: Tortola’s North Shore
Sea conditions will get challenging as the swell bounces off the several headlands that define the North shore of Tortola.  This might be the most difficult portion of the race.

2nd Changeover: Brewers Bay
Teams must make their second changeover by the time the second paddler reaches the Eastern point of Brewers Bay. The course opens up after Brewers Bay, as paddlers head into open water.  If the wind is from the South teams should paddle a more South Westerly route; if the wind is from the East then a simple direct line course to Jost Van Dyke will suffice.

Finish: Dash for Cash
The first paddler to hit the beach, run up and touch the designated finish flag wins $4,000 cash for his team!  The finish may be challenging as the paddlers thread their way through the myriad of anchored boats in front of the world-famous Soggy Dollar Bar.  Second place finishers win $1,000 cash and the third place team wins $600. 

If you would like to compete in the Soggy Dollar Bar Dash for Cash, email me at andym@go-hiho.com  We're still accepting participants in the Highland Spring HIHO as well.  And remember, registration is free for competitors in the HIHO race; $600 per team for everyone else.  Hope to see you on the course in July!



HIHO International
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Team HIHO Catching a Break!

 

 

A little known secret is that Tortola offers some of the best surfing in the Caribbean.  The island offers a good dozen wave riding spots, and there are as many others on the outer islands including Virgin Gorda, Anegada and Sandy Cay.  

 

 

 

It’s generally acknowledged that Cane Garden Bay is Tortola’s best surf spot.  Offering a point break, Cane Garden can serve up a wonderfully large & long wave to ride.  Tortola’s most popular break is Apple Bay or “Bombas” where surfers can choose from two right breaking waves, and a left break.  Music from the eponymous island bar wafts across the water to surfers in the lineup.  Other popular breaks include Josiah’s Bay which, when the swell is small, offers excellent beginner waves along with Lava Flow, Cooten Bay, Josh’s, Schoolhouse and Smugglers Cove.  

 

 

 

Sure, each break doesn’t work every time the surf is up, but when there is a convergence of a good size swell, offshore wind and favorable tide you can catch waves up and down the islands North Shore.  

 

HIHO International
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HIHO Antigua Fun Cup


 

Gusty & shifty wind conditions greeted racers at the inaugural 2011 HIHO Antigua Fun Cup regatta in Falmouth, Antigua.  Raced in new PICO dinghies, the event saw two-man teams comprising adult & junior racers battle it out over 6-races on the 2-day regatta schedule.  Junior racers then raced singlehandedly in two divisions: 12 and under and 13-18 years old.  Antiguan’s Rocco & Paolo Falcone aced the doublehanded division with Karen Porch and Tanner Esty in 2nd.  BVI racers Sam & Andy Morrell took 3rd.  Sam Morrell was equal first in the under-12 singlehanded fleet but took 2nd to Rocco Falcone when the tie was broken.  Antiguan Hosea Williams took the older singlehanded division.  The inaugural event saw competitors from Antigua, the BVI’s, Guadeloupe, France and New York.  Superb racing was complimented by meals hosted by the Antigua Yacht Club and a great dinner at Cloggy’s restaurant.  “We had two days of great racing,” said HIHO head honcho Andy Morrell.  “We loved the grownup/kid format, plus Antigua is a favorite island to visit.” 

 

 

HIHO International
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