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Every day feels like the Weekend in our Newest Print!

At HIHO we put a lot effort into our prints. We design most of them right here in Tortola. Our surroundings are our inspiration- the ocean, all the boats & yachts, sea life, plus the mountains and blue sky, and our Caribbean island culture.  And therefore, with some fanfare, we give you our Weekend print, which is the star of our Summer collection.  Designed by our talented friend Laura, the Weekend print features a lovely collection of island life.  You will find the weekend print on our linen dresses & tops and wonderful 100% pima cotton knit dresses. Plus on our men’s linen shirts.


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Casual Style in Vintage Indigo

Experience the unmatched elegance and comfort of Vintage Indigo styles for men and women, and step into the new season with confidence and style. Embrace the beauty of linen and make every day a fashion statement. Shop Vintage Indigo here.
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Style Spotlight & New Prints for Spring Break

Are you ready to elevate your Spring Break style game? Introducing the brand new Sophia Dress and our best-selling Bananakeet Dress in ALL NEW PRINTS -discover the Palm Print, ZigZag, Fan Print and more!!

Sophia Dress: Effortless Elegance

The Sophia Dress is the epitome of effortless elegance. Its flattering silhouette and lightweight linen fabric make it ideal for beachside strolls or brunch with friends. Available in vibrant new prints inspired by tropical blooms and ocean hues, the Sophia Dress adds a touch of sophistication to your Spring Break look.

Pair it with strappy sandals and a wide-brimmed hat for a chic daytime ensemble, or dress it up with statement earrings and wedges for a night out on the town. However you style it, the Sophia Dress is sure to turn heads wherever you go.

Bananakeet Dress: Island Vibes

If you're dreaming of palm trees swaying in the breeze and crystal-clear waters, the Bananakeet Dress is your go-to choice. Made from breezy linen and featuring playful new prints, this dress exudes laid-back island vibes perfect for your Spring Break getaway.

Whether you're exploring local markets, lounging by the pool, or sipping cocktails at sunset, the Bananakeet Dress keeps you cool and stylish all day long. Its versatile design transitions seamlessly from day to night, making it a suitcase essential for any tropical escape.

Why Choose Linen?

Both the Sophia Dress and Bananakeet Dress are crafted from high-quality linen, a fabric known for its breathability and timeless appeal. Linen keeps you comfortable in warm weather by allowing airflow and wicking away moisture, ensuring you stay cool and fresh under the sun.

Linen also adds a touch of luxury to your Spring Break wardrobe. Its natural texture and relaxed drape give off a casual-chic vibe that's perfect as a beach coverup or a night out!

Shop Now and Embrace Spring Break Style

Ready to dive into Spring Break fashion with the Sophia Dress and Bananakeet Dress? Visit our website to explore the latest prints and get ready to make a splash on your vacation!




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2022 Updated BVI Travel Guide

An update to our most popular blog post ever. Our 2022 BVI Travel Guide is here! 


The British Virgin Islands are…. Known as the some of the most beautiful islands in the Caribbean, and really the World.  Known for great sailing the islands close proximity is a boaters paradise.  

First time visiting?….  The sailing is excellent.  The BVI also offers great snorkeling, surfing and board sports, like wing foiling and kite surfing.  Or just relax on one of our beautiful beaches.  Grab a cold beer or a rum drink and find a coconut tree.

Casual & easy going…. The BVI vibe is casual and easy going. Shorts and T-shirts rule and linen is a great option to dress up a bit. Shop our HIHO linen styles online here. You may need a light sweater in the winter when nighttime temps drop below 80 degrees! 



Surf or SUP…. Tortola and some of the outer islands feature some of the Caribbean best waves for surfing.  Cane Garden Bay is a World class point break!  If you like to SUP then there are plenty of wonderful spots- our favourites include Little Jost Van Dyke and the South side of Beef Island.  Wing foiling is the new hot Watersport and we offer lots of windy and flat water venues to choose from. Our UPF50 Shirts are perfect for all day sun protection, shop here online. 


Honeymooners…. Nothing better than spending a week in a small private villa or aboard your own yacht.  There are lots of private anchorages and plenty of deserted islands you can call your own.  Check out the tiny beach on the North West corner of Fallen Jerusalem, which is a stone’s throw from the tip of Virgin Gorda.


Best Island Cocktail…. Check out a Painkiller at Hendo’s Hideout on White Bay, Jost Van Dyke.  Or mix your own rum punch- 1 part lime and OJ; 2-parts combined white and dark rum; 3/4 part of simple syrup; generous dash of Angostura bitters.  Shake and enjoy.  If you let this sit overnight it tastes even better!

Best Sunset vantage…. Watch the sun go down from the beach bar at the Anegada Reef Hotel.  It’s priceless!

A perfect day is…. Sail down the Sur Francis Drake Channel and across to Sandy Spit.  Rig you Wingfoil gear and island hop down to White Bay (with your yacht following you…).  Have a Painkiller at Hendo’s Hideout.  Stay for dinner, or Scott back up to Great Harbour and eat at Foxy’s.

Best Shopping…  The BVI are not really known for great shopping, but check out the Beach House Boutique at Rosewood Little Dix Resort on Virgin Gorda. It has the best collection of casual and elegant island apparel and gifts. Treat yourself to a sumptuous meal at the Sugar Mill restaurant, which is located a stone’s throw from the boutique.  

Secret Spot…. Stay at one of Long Bay Beach Resorts new beach front rooms. Take long walks down the powdery sand beach and enjoy their Thai curry’s for a quiet and romantic meal.

The British Virgin Islands (BVI) are located to the East of Puerto Rico.  Collectively there are over 60 islands, cays and rocks that comprise the territory which is still a part of Great Britain.  Year round weather is very agreeable with temperature ranging from the mid-70's in the Winter to low-90's in the Summer.  English is the official language and the currency is the US Dollar. The best way to get here is to fly to St Thomas (in the US Virgin Islands) and come across by ferry. We hope you visit soon!

 Shop our BVI gear for your next visit here.

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Bitter End: A New Beginning

The Bitter End, our favourite BVI sailing destination and resort, was levelled by Hurricane Irma in 2017. The new Bitter End just opened and we wanted to report that it is awesome in every way.  Really a shadow of the former resort, the new property features a couple docks that can handle practically any size yacht (the J-Boat Ranger was alongside when were there this week), a restaurant, two bars and some shopping.  There are also two waterfront rooms and some great lounge spaces.  

The new resort has kept the best of the old Bitter End, plus some really cool upgrades.  We loved the new architecture and nautical decor- it’s in-keeping with the former resort and you’ll really love it if you are a sailor.  Standouts from our trip were the food, and the personal attention from the chef.  

We also loved seeing former Bitter End employees back on the job!  Our waitress was a friend from years ago and she served us tasty food and delicious drinks.  We’re not sure what plans the resort has but there is plenty of room for expansion, which we look forward to.


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Caribbean Christmas

A Christmas in the Caribbean is a wonderful contrarian experience.  While it’s not cold and the usual Santa Claus outfit might be traded for red shorts and a T-shirt, there is still plenty of spirit.

Traditionally guavaberry wine is made.
Guavaberries are small tart berries, akin to a boysenberry, that blossom in the cooler months of the year.  Guvaberry wine isn’t actually “wine”.  The berries are stuffed in a bottle with rum and added spices, and ferment for a year.  It's traditionally served to carollers who serenade your home on Christmas Eve.  
On Christmas Day, we open our presents in the morning and then hit the beach to surf or windsurf, and then return home in time for an evening meal, which you would recognise with turkey, ham and all the fixings.  Fir Christmas trees have been imported to the islands for years but the traditional Caribbean tree is a dried century plant.  The English islands in the Caribbean also celebrate Boxing Day as a holiday on December 26th.  This is probably the wisest holiday fo the year!
HIHO has the best gifts for everyone on your list! Shop our UPF50 Suntek Shirts, fabulous linen shirts and dresses, new accessories and more. Visit our website here.
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JetSet to Grenada

JetSet to Grenada

We caught up with the inimitable Sarah Greaves-Gabbadon (aka JetSetSarah) after her recent trip to Grenada.  Sarah knows our islands almost better than we do.  She’s a travel writer, on screen host, and a self described “Carivangelist”. We’ve hung out with her in the Virgin Islands and appreciated her quick take on the Spice Island of Grenada. Follow her adventures on Instagram and on Facebook and at JetSetSarah.com

  1. How often do you travel to Grenada and what makes it such a special island?This was my fifth visit to the “Spice Island” and even though I’ve only been home a few days I’m already looking forward to my sixth! Grenada is at the sweet spot of being an island that’s relatively undiscovered by crowds and still genuinely welcoming and also having a diverse and developed (but not too developed!) tourism product in terms of hotels, restaurants and activities. You can have a high-end and vacation in a luxury resort or a homey, intimate stay at a bed-and-breakfast. Either way, you’re guaranteed a good time.
  2. What’s your favourite thing to do in Grenada?Most people don’t know that Grenada is a three-island nation with two sister islands, Carriacou and Petite Martinique. I’ve done day trips (it takes two hours on the ferry) from St. George’s to Carriacou, which has just 7,000 people, a single gas station and, they say, 100 rum shops. I’d love to go back and stay over for a couple of nights to really get the feel of the place without rushing to make the afternoon ferry.
  3. Can you give us an “insider” tip to the most unique attraction on the island? On this last trip I visited Grand Etang National Reserve for the first time. It’s a 3,000-acre protected rainforest in the center of the island that’s really popular with hikers and birdwatchers. I went with local guide Simon Green, whose company, Hidden Treasures Hikes, offers custom tours. We hiked to Grand Etang, the crater lake at the center of the forest, and saw Mona monkeys swinging in the trees. Visitors make the mistake of thinking that beaches are the Caribbean’s best or only asset. But there’s so much more magic to be found when you leave the coast and go deeper. Grenada is proof.
  4. Give us a rundown of your favourite places to stay/eat/drink on the island? Stay: I was a guest at a couple of places, at opposite ends of Grenada’s best-known beach, Grand Anse. Silversands is a two-year-old luxury resort with a fabulous spa and the Caribbean’s longest infinity pool. Mount Cinnamon has a clutch of villas and suites on the hillside above the southern end of the beach and is a great pick for families. On my next trip I have my eye on a stay at Calabash Hotel, a family-run boutique beachfront resort on the south coast. Eat: No one leaves Grenada without eating at BB’s Crabback in St. George’s. It’s a family run join on the water that’s famous for its - you guessed it - crab backs. Drink: I don’t have a favorite bar but I do recommend that wherever you choose you order a traditional rum punch. Everyone has a slightly different recipe but they’re all so good, and ALWAYS topped with a generous dusting of nutmeg. Grenada is the world’s second-largest exporter of the aromatic spice, so not to try it would be rude!
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Island Travel Report: St John

Island Travel Report: St John

Ryan and Crystal Van Denabeele (@caribbeancastaways and formerly RumShopRyan and Castaway Crystal) have, even by our jaded standards, a dream life.  Together they run the Caribbean Castaways blog and podcast, a burgeoning portal to all things Caribbean. This husband and wife team travel throughout the region often, helping to inspire and inform people on the best the Caribbean has to offer. We know the islands pretty well, and so do they, so it's nice to get their occasional take on what makes the different islands special or different.


What makes St John a special island to visit? 
I think people have their own unique reasons why St. John is a special place to visit. For some it may be the beaches. For others it may be the beach bars or that Kenny Chesney sings about it. But for me, it's a combination of the natural beauty of the National Park, the small town community charm, the sound of the frogs at night, and the warm feeling we always get from the people. You bundle all that up and it gives you a special vibe that's hard to replicate.
We've been to dozens of Caribbean islands, but St. John keeps bringing us back. 
What’s your favourite thing to do on St John?
That's a tough one. I guess it would have to be more a routine type thing. First we wake up early and beat the heat for a hike on one of the island's many trails. Then we rest up on a quiet beach and let the cool Caribbean water turn our tired bodies into weightless marshmallows. After the beach we head into town for happy hour, an early dinner, and a Cruz Bay sunset. Then rinse and repeat. That's our favorite thing to do.
What's an “insider” tip?
We have two. Salt Pond beach is a great beach and worth the drive to the south end of the island. After your beach day there, the hike back up the hill to the parking lot will make you a bit tired and thirsty. To the left of the parking lot down the road about 100ft is a Rasta man that sells handmade items and ice cold beer and soda. Grab a beverage for the road and tell him RumShopRyan and Castaway Crystal said hi.
Tip number two would be to get the Caribbean Preferred Card. It can save you hundreds on your St. John trip or any trip around the Caribbean. You can get one here.
Best place to stay/eat /drink
Coconut Coast Villas - We love the simplicity and location. Plus walking that short trail into town each night is a super cool experience. 
Grande Bay - You can't beach the location in Cruz Bay and that view!
Villas - We always recommend people try a villa rental. You feel more like a local because you make runs to the grocery story and can relax and unwind more. Plus if you are traveling with friends and family, it's a great way for everyone to be together.
Lime Out - This floating taco boat has amazing food and there's nothing quite like eating while seated at a floating bar or tables.
Pizza Pi VI - Best Pizza we've had! Yes, you have to take a boat to Christmas Cove to get it, but that's just part of the fun!
The Longboard - There are a lot of good restaurants on St. John, but we love the casual yet modern island vibes at The Longboard. They have a great menu of island fusion dishes and they have a great happy hour.
DRINK - The best cocktail bar on St. John in our opinion and they are located right on the water in Cruz Bay. What's not to like?!
Tap Room - We always tell people to drink local when they travel. When it comes to the USVI, that's beer from St. John Brewers. Hit up their Tap Room in Mongoose Junction in Cruz Bay for some local brews.
The Beach Bar - No visit to St. John is complete without a visit to The Beach Bar. This casual open-air bar sits steps from the sand in Cruz Bay and they serve up a great Painkiller.
Where are you off to next?
That's a good question! We were going to fly into Staniel Cay in Exuma, Bahamas–but I think Covid-19 put a stop on that trip. It's actually hard to say where we are off to next because travel restrictions seem to be getting tighter with this second wave. Let's just hope this ends soon so we can all get back to traveling and enjoying the Caribbean.
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HIHO: What’s in a name.

HIHO: What’s in a name.

HIHO started in 1979 as inter-island windsurfing race through the Virgin Islands. In the 1980’s it was known as the Hook In & Hold On, and was sponsored by Johnnie Walker Scotch Whiskey.  A youthful Andy Morrell took first place in the 1986 edition, and then went on to buy the event.  With the name shortened to HIHO and a fun sun graphic logo the event was re-started in 1983 and endured for another 20-years.  Famous for a week of great windsurf racing, a yacht flotilla and legendary parties, the HIHO race was one of the biggest water sports events on the Caribbean.  And the sun graphic logo shirts evolved into today’s HIHO brand of island inspired apparel.



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Antigua Insider

Antigua Insider

We caught up with kiter extraordinaire Jake Kelsick from Antigua. He and his girlfriend Megan kitesurf and travel, and make some cool vids. We put a few questions to Jake, and these were his answers:

What’s a typical Antigua day for you two?
A typical day starts with a quick walk outside to check the weather. It's usually sunny but if it's windy that's when we get excited. On a windy day in Antigua, we will spend a good chunk of it Jabberwock beach making the most of the trade winds kiteboarding or kite foiling. Then the rest of it is usually spent editing photos & videos or coming up with content ideas for the next windy day.

Where is your favorite island hangout?
Anywhere on the west side of the island if we are doing a beach lime. The west side has a lot of nice beaches to choose from. Besides that most of the night time action happens down in the English harbor which is always a fun time.

Antigua is famous for 365 beaches- which is your favorite?
Jabberwock takes the cake again because it's my home away from home but if I had to pick another. Probably Johnson's Point or Perns Point.

Where are you traveling to next?
We plan on spending most of the windy season in Antigua which is until around June/July but we do have a trip coming up in the Bvi's in January for a little event called the Kite & Paddle festival on Anegada. Hosted by Tommy Gaunt Kitesurfing.

As an island boy Jake what’s your favorite rum?
English harbor 5-year-old is the one! Smooth and has been a staple since I was allowed to leave the house at night haha.
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Leaving Your Mark

It’s a funny thing about visiting the Caribbean but tourists like to leave some proof they were there.  The great bars of the Caribbean are adorned with license plates, business cards, intimate apparel and visitor photos.  Graffiti too, as in writing your name, some summary of the experience and the date.  Stickers, though, are by far the most popular.  At HIHO we are happily on this bandwagon and leave our mark at our favorite bars & watering holes.  Our great friends at Sticker Mule help us by making it easy to source stickers, which we tastefully affix here and there.

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VI Floating Businesses

In a country comprised of so many islands, it not surprising that there are a number of floating businesses. Here are some of our favorites that should be on your radar for your next visit! 

Ocean Spa – Jost Van Dyke, BVI

Floating on the translucent water at the top of White Bay on Jost Van Dyke is the Ocean Spa.  Made entirely from material collected after hurricane Irma, the Ocean Spa offers all kinds of massages.  You can swim, dinghy or paddle over to the Ocean Spa and enjoy a relaxing massage as you sway ever so slightly with the rhythm of the sea.  More info at www.oceanspabvi.com

Willy-T – Norman Island, BVI

The mother of all floating bars, and one of the fun and wildest party destinations in the Caribbean, the famed Willy-T is bigger and better than ever.  A must-visit stop for any BVI charter and a destination for day charter boats and island residents the Willy T is relocating to their usual spot in The Bight, Norman Island.  The bar serves great drinks plus all kinds of shots.  Here’s a tip- the fidd on the Willy-T isn’t bad either.


Pizza Pi – Christmas Cove, USVI

The originator of the food boat revolution, Pizza Pi offers New York Style pizza served off of a sailboat moored in beautiful Christmas Cove on St James island, off St Thomas.  Featuring a full pizza kitchen in the back of the boat, Pizza Pi customers can order ahead and collect their meal by coming alongside or having it handed through a large window at the back of the boat.   A super-cool restaurant, and great pizza too! 


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