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Deliciously refreshing and nearly ubiquitous in the Caribbean islands (the English speaking ones, that is), Ting is, well, about as Caribbean a product as you can find. 

Ting is a soda made from grapefruit.  It’s sweetened with cane sugar, not corn sweeteners.  Kids love it, and so do adults!  Ting cools you off on a hot day and it mixes well with spirits. 

Rum and Ting and vodka and Ting are equally refreshing! 

Ting was “invented” in Jamaica but it’s bottled under license.  We like Ting bottles best.  Specifically, the 8oz greenies that are bottled in St Kitts.  You stumble upon larger 12oz bottled which are shipped down from Canada.  Ting in cans comes from the UK and it has a discernibly different, but still delicious, taste. 

There is also Pink Ting.  It's sexy, but distracting.  Go for the greenies.


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Photo Shoot Fun

We just completed our annual photo shoot.  Shot on location in Tortola, it was hard work, but very rewarding.  It¹s a big production trying to capture all the new designs in our line, plus gather plenty of lifestyle shots.  Anyway, we pulled it off despite some inclement Summer weather, including a near full day of rain.  Honestly, it¹s not hard getting great photos on beautiful Caribbean islands like Tortola.  We made good use of our best beaches including Cane Garden Bay, along with local bars and restaurants, plus a stunning residence perched atop a mountain.  The final afternoon was set aboard a 38ft Buchannan designed sloop at anchor in Brewers Bay.  With a setting sun we squeezed of some of the best images of the shoot.  Now we are busy editing and assembling promo material and catalogs for our upcoming Summer shows in Miami & Las Vegas.
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What's in a name?

 HIHO is an acronym for Hook-In-Hold-On, which was the original name for the well-known windsurfingrace that took place in the Virgin Islands from 1979 to 1986.  When we took over the event the name was shortened to HIHO.  The clothing brand that was to later emerge was also dubbed HIHO.  Toiling under this storied past we favor naming our clothes after friends along with islands we know and places we surf & sail.  Our line is peppered with the Tobago surfshort, Barbara Beach coverup, CGB, Kate short, Cooten Bay Cardigan and the St Barth dress… Inspiration comes in many ways, shapes and reasons.  For us, getting a name right is as important as picking the right colors and finding the perfect material.  It’s easy naming a dress after St Barth or shorts after our friend Kate.  The mayreau scarf is named after the most delightful island in The Grenadines.  Fran, who has designed much of the line, has had a bag and a dress named after her. Next year’s favorite sweater- the Cooten Bay Cardigan- has been given the name of a North shore break that serves up a bombing left wave!





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What’s New

  In a way we can’t believe it took us so long to add sarongs to our line.  Everyday items in our Caribbean life that, for some reason, we overlooked until now.  We wear sarongs casually and often to the beach where, once we take them off, they are perfect as blankets on the sand.  Our new sarongs which are available in 100% cotton feature our bespoke prints in great Caribbean colors.  Sarongs are wonderful because you wear them as wraps, skirts, dresses and scarves, and use them as tablecloths or beach blankets.  Truth be told, we sold more sarongs at the Winter trade shows as big scarves than as wraps or skirts.

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Liming Around - Photo Request


Here at  HIHO we make casual and comfortable clothing for all the things we love about the Caribbean: hitting the beach,surfing,sailing and liming around. Liming means to hang out and relax. So  show us how you lime around in your HIHO clothing. Send your photos via email to limingaround@go-hiho.com .We will be posting a selection on our blog over the next  few months.


Remember to like us on Facebook and follow us on Twitter

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Clean Sweet Wind

Taking a few days off and heading down to Antigua to race wooden boats is a treat, even by our standards.  Our annual pilgrimage to the Antigua Classic Yacht Regatta sponsored by Panerai combines our passion for racing with a love of wooden boats.  The event, which is one of the largest gatherings of its kind in the World, blends competition with a wonderful celebration of traditional sailing.  


The starts are jammed with drop dead gorgeous boats including elegant schooners, racing sloops and traditional wooden working boats.  We race aboard Zemi, a 40' sloop built on the beach in Carriacou in the Grenadines by the renowned shipwright Alwyn Enoe.  The Carriacou sloops form a virtual one-design class within the regatta.  The racing is tight, and the post-race camaraderie, fueled by Mount Gay and local Antiguan rum, is boisterous.  The boats are traditional in every way with just two winches, a long boomed mainsail and a genoa.  You sweat in the main sheet by hand and the spinnaker pole is a length of bamboo.  There are no instruments.  It's all about boat speed and tactics.  Local knowledge is king, and with a boatload of Antiguan's there is no shortage of tactical opinions, occasional disagreements and plenty of jokes.  Oh yeah, everyone is on the lookout for fish too.  (Antiguan's, the lot of them, all love to fish).  

Zemi was off the pace on day one of the regatta but we pulled it together and posted solid 2nd place finishes in the remaining three races, including an excruciating 5 second margin on corrected time in race #2.  We had all conditions from squally 30-knot squalls with 15-foot seas to gorgeous 15-knot trade winds under blue skies.  Rain or shine we were comfortable in our HIHO Suntek shirts!

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We draw immense inspiration from our life in the Caribbean.  We are surrounded by beauty.  Stunning islands, tropical scenery and simply the most beautiful water color in the World.  


A view from Tortola takes in nearby islands, the translucent Caribbean sea and lush mountains divided by plunging valleys.  Gardens overflow with tropical flowers and exotic palms.  Evenings are topped of with a sunset fit for a travel brochure.  


We find the sea perhaps the most compelling colored with almost every shade of blue available.  Shallower waters radiate turquoise and aquas while the deeper channels between the islands are darker blue.  It's no wonder that this is one of the favorite colors in our line!  


On smaller Caribbean islands the beach sand is clean and white.  The afternoon sun sparkles off the water, and the sky, particularly in the Winter months, is a radiating clear blue.  At night the stars wrinkle down on us.  


Our designers translate all this into prints and patterns, and we get noticed for our originality of style.


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Recommended Island Reading


Here are three books we love.  If you are lucky enough you can read them sitting on the beach with your toes in the sand, or reclining on your boat at anchor.

Although it's now 20-years old, "A Continent of Islands" is a great social, historical and political resource for the Caribbean.  Best-enjoyed if you are journeying through the islands, as in a yacht out of Antigua, or (gasp) aboard a cruise ship.  Our copy is dog eared and stained from traveling with us to Tobago and back.

Herman Wouk's "Don't Stop the Carnival" is charming, hilarious and rather to accurate.  Loosely based in the Virgin Islands it describes the trials & tribulations of buying a business and running it.  Anyone moving or considering a move to the Caribbean must read this!  

"The Islands and the Sea" aggregates a collection of writings about the Caribbean.  Conveying the beauty of the islands and the rich diversity of it's people, the collection of stories spans the history of the Caribbean from the first explorers to the living Trinidadian writer V.S. Naipal.


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Growing Nicely


Growth and expansion are the dream of any small company, and no more so than ours at HIHO.  While our genesis is in Tortola, we aspire to see our brand for sale in the Palm Beaches and the Hamptons, and in many places in between.  To that end we hit shows on a regular basis where, in the confines of a 10' x 10' booth space, we show off our clothes and spread Caribbean love.  Truth be told, we love selling and enjoy trade shows.  They are a lot of work, but very rewarding.  It's wonderful when owners or buyers fall in love with HIHO.  

You can learn a lot from the market and we always return to Tortola armed with more good ideas for our next line and motivated to work hard and design more.  It's the dead of Winter but we'll be at MODA in New York City starting February 24th for three days.  It's our second trip to New York in the last two months.  Trading our balmy Caribbean weather for the ice and bluster of the North East Winter, we proudly show our Summer line, and spread a little more Caribbean life and sparkle.


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Product Review

The guys over at Gorp.com recently did a product review of our long sleeve Suntek shirt.  And we're happy to report, they love it as much as we do.


Not surprisingly, HIHO Suntek is a staple in my own wardrobe.  Whether I'm going SUPing with my two boys or out on the boat with friends, the long sleeve Suntek holds up in the hot Caribbean sun (and sea for that matter.)  Within minutes of getting out of the water, it's cool and dry.  I just wore a short sleeve version when I participated in the Malibu SUP Cup here on Tortola in the British Virgin Islands.

The guys at Gorp.com really liked the "Keep Calm and Paddle On" design, but we also offer it with our logo and cool faded map of the islands on the front, as well as one with our signature compass graphic.  

And for the surfer girls, Suntek comes in the "Hidden Surfer" design in white and a dark sunset color, like this:

If you haven't tried HIHO Suntek yet, see what you're missing.  We sell them in both men's and women's sizes and they retail between $40 - $44, depending on the sleeve length. 

So, thanks Gorp.com!  You guys are the experts and we're glad to have your stamp of approval!


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Lunch on Necker, anyone?

Necker Island is the exclusive private island belonging to billionaire and BVI resident, Sir Richard Branson.  I'm excited to announce that the 74-acre paradise is also a stop on the Highland Spring HIHO race this year.  

Each day of the race, windsurfers and stand-up paddle boarders race from island to island.  We stop for a catered lunch on some of the world's most amazing beaches.  And on Monday, July 2, competitors will finish the race on the white sand beaches of Necker.

After completing the challenging race from Eustacia Sound, racers can relax in the crisp teal waters of the Caribbean Sea or float in the massive pool belonging to Branson himself. 

Necker Island has long been one of our favorite islands in the British Virgin Islands, actually in the entire Caribbean.  We were lucky enough to have a photo shoot there a few years back...

Maybe we'll take some items from HIHO's Resort 2013 line with us to Necker in July and snap a few shots.  You could always come with us!  If you're looking for some adventure this summer, the Highland Spring HIHO is for you...  Learn more at www.go-hiho.com/hshiho


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UPDATE: Soggy Dollar Bar Dash for Cash

We've finalized the course for the Soggy Dollar Bar Dash for Cash SUP Relay Race.  Paddler's will race from Tortola's Trellis Bay to the Soggy Dollar Bar on Jost van Dyke.  Hard to believe it is now just a little more than two months away.  

Have you gotten your team together? Each team must be comprised of three members, and one of those members must be female.  We're keeping things interesting!

We think the stand-up paddlers are going to find it both fun and challenging. Take a look:

Start: Dash for Cash
At the Eastern point of Trellis Bay, the first paddler from each team starts in the shallow waters at the top of the bay.  The support boats hover offshore ready to pace the racers as they head downwind through the Caminoe channel towards Guana Island.  Strong winds will push the paddlers.  The current may be flooding in which case it’ll add an extra couple knots of speed.  If the current is moving upwind then expect big rollers in the middle of the channel.  Estimated start time is 9:00am on Friday, July 6.

1st Changeover: Guana Island Cut
Teams must make their first changeover by the narrow cut separating Tortola and Guana Island.  The sea conditions flatten out and racers can choose to stay inshore out of the wind and in almost mirror flat sea conditions.  Support boats will be in the area to assist paddlers as they enter and exit the race.

Course Conditions: Tortola’s North Shore
Sea conditions will get challenging as the swell bounces off the several headlands that define the North shore of Tortola.  This might be the most difficult portion of the race.

2nd Changeover: Brewers Bay
Teams must make their second changeover by the time the second paddler reaches the Eastern point of Brewers Bay. The course opens up after Brewers Bay, as paddlers head into open water.  If the wind is from the South teams should paddle a more South Westerly route; if the wind is from the East then a simple direct line course to Jost Van Dyke will suffice.

Finish: Dash for Cash
The first paddler to hit the beach, run up and touch the designated finish flag wins $4,000 cash for his team!  The finish may be challenging as the paddlers thread their way through the myriad of anchored boats in front of the world-famous Soggy Dollar Bar.  Second place finishers win $1,000 cash and the third place team wins $600. 

If you would like to compete in the Soggy Dollar Bar Dash for Cash, email me at andym@go-hiho.com  We're still accepting participants in the Highland Spring HIHO as well.  And remember, registration is free for competitors in the HIHO race; $600 per team for everyone else.  Hope to see you on the course in July!

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